It’s 2009 (or just about) and it’s time for resolutions. Most are made for personal change or improvement but if you are responsible for the marketing and advertising for your company in 2009, maybe it’s time for a business resolution.
Make sure your marketing and advertising messages are relevant to your customer. It’s tough out there. The economy is slow (or in some circles, maybe on life support). You can use this time to your advantage since one or several of your top competitors are cutting or even killing their marketing efforts. Leap ahead of your competition while they may be hunkered down in the bunkers and ducking for cover.
But, you need to grab your customer’s attention with relevant creative and copy. Buying is down, budgets are frozen, and growth is slow to stagnant, but companies still need to make purchases. So they are out there shopping. Are you getting noticed?
Now is not the time to be clever with kitschy creative, lofty cerebral branding initiatives and crazy concepts. You need to cut through the clutter, reach your buyers with messages that solve their problems and heal their pain. You need to be out there in the market, but do it smartly. Give your customers a reason to call not a bunch of fluff.
Build new relationships and strengthen your old now and you’ll find yourself coming out of the down economy on top!
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