I saw the craziest web site today. I mean "out there", wacky crazy. No nav. No copy until you clicked on pulsing parts of an image (no, it wasn't a naughty site). No nothin'.
Admittedly, our agency isn't on the cutting edge of New Media. And we aren't doing a ton of flash or high level "image only" sites.
But I'm thinking...in today's world where buyers of ALL types are busy busy busy...where budgets are being scrutinized and cut to bare bones...where marketing spending is being held to higher levels of accountability than ever before...
In this climate, shouldn't we be using our web sites to communicate with our buyers? Is this the time for creative for creative's sake? Or should we be using every opportunity to connect and immediately help build a sense of value as we walk our prospects toward a feeling of comfort and ROI...
Yeah, this site looked cool. But I'm going to stick with sites that connect, deliver relevant content and drive value.
Thoughts?
